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"Choosing the right diamond" by ANANTA
An ANANTA diamond is second to none. It is unlike any other, meeting rarity ratings with ease. With the perfection of its shape, every Ananta diamond displays full brilliance, light and sparkle.
Before buying a diamond or diamond jewelry, it is important to educate yourself on Diamonds themselves. Diamonds are the hardest natural substance in the world. That, along with its brilliance and fire, has made diamonds the quintessential symbol of timelessness and enduring love.
Purchasing a diamond can be one of the most pleasant experiences in a person’s life. But to many people, buying a diamond is a new experience and often times they are not sure where to start. ANANTA Fine Jewelry understands our customers. This is the reason we created the following guidelines to give our customers knowledge before making a purchase.
Diamond has four basic characteristics - Carat, Cut, Color and Clarity. Understanding diamond's qualities is straightforward and simple.
Carat
A diamond's weight is measured in 'carat', which is a small unit of measurement equal to 200 milligrams. Different cuttings and proportions of a diamond can affect its weight and size. (The word 'Karat' is used to express the purity of gold, and is not used in relation to diamonds.)
ANANTA Fine Jewelry offers diamonds in every size. We have one of the widest range of diamonds in Thailand. Our customers are welcome to choose the diamond size that most suits their preferences.
Cut
Cut is the result of a craftsman's skill in transforming a rough diamond into a breathtaking gem. The most popular diamond cut is the “Brilliant Cut”.
A diamond has facets that allow light to enter, refract inside, and exit in a rainbow of colors. So it follows that a better-cut diamond does a better job of dazzling us with its beauty. A diamond with the correct proportions refracts light better out the top of the stone to your eyes. The less-than-ideal cut diamonds refracts light poorer and therefore light is lost out the bottom.
Color
Diamonds are found in wide range of colors, ranging from completely colorless (the most desirable trait) to slightly yellow, and to brown. So-called 'fancy color diamonds' come in more intense colors, like yellow, brown, black, pink and blue, but these are not graded on the same scale.
The diamond color grading system uses letters from D to Z, with 'D' being the most colorless and therefore the rarest and most valuable. 'Z' has the most color within the normal range, and is the least valuable with all other factors being equal. A diamond's color is determined by looking at it under controlled lighting and comparing them to the Gemological Institute of America's color scale, which is based on a set of diamonds of known color.
Diamonds with color grades of D, E or F are considered colorless; G, H, I and J are near colorless; K, L and M have faint yellow; N, O, P, Q and R have very light yellow and S, T, U, V, W, X, Y and Z are light yellow. At ANANTA, you'll find only the finest diamonds with color graded D-J. Diamonds graded J or better are colorless or near-colorless, with color that is typically undetectable to the unaided eyes.

Clarity
Clarity is a measure of numbers and sizes of minuscule imperfections that occur to all but the finest diamonds.
Gemologists refer to these imperfections by a variety of technical names, including blemishes and inclusions. Diamonds with the least and smallest imperfections receive the highest clarity grades. Because these imperfections tend to be microscopic, they do not generally affect a diamond's beauty in any discernible way.
Here is an illustration that shows the clarity grading scale that has been established by the world's most influential authority on diamonds, the Gemological Institute of America (GIA). Note: Diamonds are shown under 10X magnification
Internally Flawless (IF): No internal imperfections. Rare, very good value for an investment or a collection.
Very, Very Slightly Included (VVS1, VVS2): Very difficult to see imperfections under 10x magnification,
making them an excellent diamond value. Diamonds of this clarity are much less expensive than internally flawless (IF) diamonds.
Very Slightly Included (VS1, VS2): Imperfections are not typically visible to the unaided eyes. Less expensive than the VVS1 or VVS2 grades.
Slightly Included (SI1, SI2): Imperfections are visible under 10x magnification, and may be visible with the unaided eyes.
Included (I1, I2, I3): Imperfection Diamonds. Inclusions are often visible with the unaided eyes.
ANANTA carries most diamonds of clarity IF, VVS1, and VVS2 which are excellent diamond quality and value.
Hearts and Arrows
Hearts and Arrows Diamonds are the most beautiful diamonds in the World. Hearts and Arrows Diamonds are cut to perfect proportions with superior optical symmetry and specific faceting patterns. When all these factors are in harmony, the result is a repeatable, near perfect pattern of eight symmetrical arrows in the face up position and eight symmetrical hearts when viewed in table down position.
Diamonds with a Hearts and Arrows cut are more difficult to find in the market. It takes greater time to produce, and generates greater loss of weight from rough. This is why they have better overall cut quality.
At ANANTA, we offer a wide range of Hearts and Arrows Diamonds at affordable prices.
Certification
Before purchasing a diamond, you should expect to review a copy of its certificate as proof that it has undergone an unbiased, professional examination. A diamond certificate, also called a diamond grading report, diamond dossier®, or diamond quality document, is a report created by a team of gemologists. The diamond is evaluated, measured, and scrutinized by trained eyes, a jeweler’s loupe, a microscope, and other industry tools. A complete certificate includes an analysis of the diamond’s dimensions, clarity, color, polish, symmetry, and other characteristics. Many round diamonds will also include a cut grade on the report.
All ANANTA diamonds have been analyzed and graded by either the Gemological Institute of America (GIA) or the Hoge Raad voor Diamant (HRD). These two laboratories are among the most respected laboratories in the diamond industry, and are known for their consistency and unbiased diamond grading systems. Diamonds that are accompanied by these grading reports are the most highly valued in the industry.


Rapaport Price List
The Rapaport list is considered the primary source of diamond price information and intended for use in all situations in the diamond market. Once the 4C's are established (color, clarity, cut and carat) as with certified diamonds, the list serves as the starting point for establishing prices. The Rapaport Diamond Report isa price guide and doesn't give the absolute actual selling price of a diamond. So the prices on the Rapaport list are asking prices used as the starting point for negotiations. Every shape or size sells at different discounts. Some shapes or sizes are not discounted at all. The Rapaport Diamond list does not take into considerationthe many other factors, including every detail about the cut (proportions and symmetry and polish) as well as other quality factors like fluorescence, which can raise or lower the price drastically.The list is published every Month. All prices are in ’00 USD per carat. Note: The Rapaport Diamond List is protected by a copyright therefore we cannot show it in detail here.